Tour de France – Singapore Criterium approached us to design the branding and campaign for the 2023 cycling race, a thrilling two-day event featuring 32 riders from eight of the world’s top professional cycling teams.

As the lead designer, I had the exciting opportunity to illustrate the key visual for the race and develop the campaign across various social media platforms. I also designed the website, ensuring a seamless and engaging user experience that reflected the energy and prestige of the event.