OtterHalf
OtterHalf is a digital marketing agency that’s all about delivering top-notch online marketing and social media strategies. We were founded in April 2023 by myself, Cassandra Ong, and Nicole Gonzaga, after we all found ourselves made redundant due to the global tech layoffs.
As the lead designer, I had the exciting opportunity to create our entire branding, from the website to all the little details that define who we are. The name "OtterHalf" comes from the idea that we’re the "other half" of your team—supporting and complementing your efforts. Plus, since we’re headquartered in Singapore, where otters are quite beloved, it felt like the perfect fit.
Since then, OtterHalf has grown into a successful remote team, working across the world, from Singapore to the UK and Mexico.
When I set out to design our website, I wanted it to feel fun, vibrant, and true to the energy we bring to the table. I went with a pink and blue colour scheme to give it a bold, modern look that’s still easy to navigate. The combination of these colours feels fresh and lively, but also professional enough to reflect our brand’s personality.
I also designed a set of custom icons to help make the site feel more intuitive and user-friendly. Each icon is simple and clean, yet adds a bit of character to the site. They help guide people around and break up the information in a way that feels natural, all while staying true to the creative spirit of OtterHalf.
For all of our latest projects check out our website OtterHalf.
When it comes to designing our social media, I focus on creating content that’s not only visually striking but also aligned with our brand’s vibe. I love using a mix of bold colours, playful typography, and custom graphics that stand out in a crowded feed, while still keeping things clean and cohesive.
Each post is carefully crafted to tell a story or highlight something meaningful about our work, whether it’s a behind-the-scenes look at a project or a tip on digital marketing. I also make sure our visual identity is consistent across all platforms, so everything feels connected, whether you're seeing a post on Instagram, LinkedIn, or Twitter. It’s all about building a brand presence that feels authentic, engaging, and true to who we are.
Don’t forget to follow us on Social Media!
