For this campaign, I wanted to create something bold and simple that would catch the eye of commuters on the Singapore MRT. Oddle Eats, a platform that helps businesses streamline their online ordering and delivery services, has a corporate brand book, so I took a fresh approach to make the brand feel more engaging and recognisable. Instead of using a mix of photography, I focused on creating strong, clean visuals that made the food pop.

Commuters are usually in a rush, with little time or interest for complicated adverts, so I kept things really straightforward. The use of bright colours and simple, striking food photography helped make the campaign stand out. The food was the hero – I wanted to highlight the flavours and colours in a way that felt bold yet uncomplicated.

I also made sure the concept and copy were quick and easy to understand, so even if someone’s rushing home from work, they’d still take a moment to notice it. It’s all about making an impression in the briefest of moments! This campaign was mentioned on Marketing-Interactive.com and Marketech-apac.com.