Sending flowers has long been seen as an old-fashioned gesture, often associated with older generations. Yet, there's something universally delightful about receiving flowers, especially in moments when visiting friends and family isn't possible. Recognising this, I saw an opportunity to breathe new life into the tradition. I decided to launch my own flower delivery brand, designed to appeal to young adults and Gen Z.

The goal was to encourage them to send not just flowers, but a more meaningful, modern gift—something that feels personal and thoughtful, while still capturing the beauty and sentiment that flowers represent. By offering a fresh take on gifting, I hoped to make it easier for a younger audience to share moments of connection, even from afar.