Bloc Choc

2022, Branding, Packaging

My personal dream project - to design my own chocolate bars. In an oversaturated market it can be hard to stand out on the shelves. I wanted to create a unique set of bars that are interactive. I created the bar you can colour in yourself - made for your mind and mouth - who said colouring was just for children?

Colouring has proven to reduce stress and anxiety, Bloc Choc is a simple honest brand using only two colours to not only help the environment by using less ink but also to encourage creativity, especially in a world bombarded with technology. This project was featured on Packaging Of The World!